Jeroen Holman

He understands what you need as a client

Jeroen brings a unique perspective to his job; the perspective of a client. He worked for a BRC client for two years. When BRC began work on the Heineken Experience, a challenging and ground-breaking branding center, Jeroen was the perfect liaison. He successfully translated not just the language, but the cultural values the client wanted to communicate. When you work with Jeroen, you’ll know you have an ally who listens closely and works to achieve your goals.

He’s relentlessly positive

Talking to Jeroen, you immediately sense someone who loves his job, loves interacting with people and loves life. His enthusiasm is infectious. He’s genuinely interested in other people. This helps him understand what people want out of an experience, and what you need to achieve with your project. For Jeroen, all this starts with building a relationship; you’ll enjoy getting to know him.

He understands the power of stories

Jeroen believes that everyone has a story to tell. When you meet to discuss a project, his goal is to try to understand your story and to discover what would attract him as a participant. When a project moves into production, he’ll use that understanding to ensure that the product reflects the story you want to tell.

He knows that values matter

Building trust is critical to a successful partnership. Jeroen builds relationships based on honest dialogue and mutual respect. These same values come through in BRC’s work. Heineken wanted to communicate that it is family-owned, is passionate about quality, and has respect for people and the world around them. Jeroen and BRC ensured those values were a part of the experience. Audiences have responded. Time Out, a “guide to what’s happening in the most exciting cities on the planet”, named the Heineken Experience “Best Tourist Attraction of Amsterdam” for 2010.