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Tisa Poe

Vice President, Brand Experiences & Entertainment Experiences

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She has laser focus

Tisa Poe gets straight to the point. When she works with you on a project, she’ll ask questions that get to the heart of what you want to achieve. She learns about your goals. Tisa will work with you to translate concepts like audience response and emotional connection, into a clear compelling message. This is the essence of your project. Tisa will get you there.



She sees the big picture

As the leader for BRC’s Entertainment and Brand experiences, Tisa knows the power of storytelling. She will find ways to connect with your audience on an emotional level and she will do this within a highly organized framework. Her projects consistently come in on time and on budget.



She knows what makes a great story

To tell the story of a giant like Abraham Lincoln, you need to bring him to a human level. You help people see that he was an ordinary person faced with extraordinary situations. This goes to the core of Tisa’s approach. She finds personal ways to draw people into a story. She wants active participants, not passive viewers.



She leads a project through production

Together you & Tisa have defined a theme. You have a dynamic story to tell. Next, Tisa and the BRC team set to work bringing it to life. This begins with initial sketches and bubble diagrams. The BRC creative team uses the theme to explore a range of visual approaches, allowing for a continued dialogue with you. This approach encourages creativity while narrowing the focus of your project.



She knows how to make technology serve the story

BRC brings cutting-edge technology to create extraordinary experiences. But the technology doesn’t come first. Tisa’s projects harness technology in innovative ways that serve the needs of the story.



She knows details matter

During production Tisa will manage your project closely. She will oversee a rigorous testing process. Each element of your project must be technically sound, repeatable and seamlessly integrated. This painstaking attention to detail helps keep the focus on the story you’re trying to tell.



She works hard for the client

Tisa knows that BRC’s time on the project will come to an end; she is very aware how important it is for the client to know the project inside and out to maintain its success past warranty. Tisa maintains close contact with each client to keep the exchange of information flowing resulting in a partnership where the focus is the client’s success through comprehensive understanding of the project.



PREVIOUS PROJECTS



Expo 2010 Shanghai, China, USA Pavilion
Project Role: Executive Producer





Arizona Science Center:
Forces of Nature & My Digital World
Project Role: Project Director


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