Bob Rogers

He Learned His Guiding Philosophy As A Magician

In 1969 Bob was working as a magician at Disney. His first job was to demonstrate the trick (“show”) and then sell it to the audience members (“business”). While he honed this craft, he learned a valuable lesson: the way to really connect with an audience wasn’t simply to show them magic, but to make them feel magical. This has been a guiding principle for him at BRC.

He’s A Master Storyteller — And Much, Much More

He’s A Master Storyteller — And Much, Much More
Bob has an extraordinary combination of skills that have helped make BRC a leader in the industry:

• He knows how to tell compelling stories


• He has a deep understanding of architecture and design


• He can quickly grasp and break down the numbers of a project


• He knows how to harness the technology in imaginative ways


• He’s an effective communicator

This unique combination of skills has helped Bob make BRC a leader in creating themed entertainment experiences.

He reinvented the charette.

You can ask five people what a charrette is and you might get five different answers. Many organizations see them as extended brainstorming sessions where the outcome is a series of ideas that can later be prioritized. Bob’s experience working with Harrison Buzz, one of Walt Disney’s closest collaborators, taught him that a charrette must generate an extremely specific set of outcomes. To Bob, a charrette is a cross-functional group in which the key stakeholders talk, listen and in the end agree on a specific plan. The outcome is a mission statement, a specific objective, and a theme statement. For all of the diverse types of projects BRC creates, this process is a constant.

He Knows The Power Of Technology — To Enhance Storytelling

One of the guiding principles of Bob’s career has been his ability to leverage technology to tell amazing stories. But he knows that when the story is subservient to the technology, audiences won’t have a truly meaningful experience. When you work with BRC, you will find a consistent and overriding focus on finding and telling a unique story for your experience. From there, the BRC team will use every possible tool to bring this story to life in a meaningful way.

He has the best staff in the business

When you look at the staff at BRC you see people who have been with the company five, ten and, yes, twenty five plus years. Bob understands that when you find someone who knows how to tell great stories, and has the skills to bring those stories to life for clients, you hold onto them. He takes the same approach with vendors and freelancers. Bob has developed relationships with some of the most talented individuals in the creative industry. All of this helps BRC bring a rich and diverse base of talent to its projects.