BRANDED VISITOR ATTRACTIONS SURGE INTERNATIONALLY AS CORPORATIONS SEEK NEW WAYS TO CONNECT WITH TARGET AUDIENCESNovember 16, 2010
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ORLANDO, November 16, 2010 – Internationally renowned experience design firm BRC Imagination Arts today announced that two of its most recent branded attractions have garnered significant industry awards from top design organizations.
The Information and Communications Pavilion (ICP) at Expo 2010 Shanghai, designed and produced by BRC for China Mobile and China Telecom, has received several premiere awards for creative excellence. Announced today, the interactive mobile device BRC created for the ICP has won the industry's coveted THEA Award for Outstanding Achievement for "Integration of Technology and Storytelling."
The ICP was among the most popular pavilions at Expo 2010 and received Tencent's QQ.com Expo Award as the top ranked of the six China central corporate pavilions and second ranked among all the corporate pavilions. In addition, the ICP recently won two gold awards for "Best Interactive Element" and "Best Use of Media/AV" from Event Design magazine, plus three honorable mentions in Exhibitor Magazine's Expo 2010 Awards: "Best Use of Technology," "Best Presentation" and "People's Choice." Lastly, the ICP has received a 2010 China's Most Successful Design Award, a prestigious award that celebrates the immense popularity and unique vision of the ICP.
Additionally, the BRC-designed Heineken Experience in Amsterdam continues to draw crowds and recognition. Time Out Amsterdam recently presented its 2010 "Best of Amsterdam" awards, naming the Heineken Experience the "Best Tourist Attraction of Amsterdam." Time Out readers and international visitors voted for the Heineken Experience as their favorite tourist attraction, resulting in the highest score of any of this year's award-winners. More detail is available in the October 2010 issue of Time Out Amsterdam.
"Global brands recognize that traditional brand advertising is forever changed. Creating a lasting relationship with target audiences requires new and innovative approaches. BRC's approach is to tell each brand's unique story by creating an immersive experience that entertains and reaches the audience. This approach has resulted in award-winning and hugely popular attractions," said Tisa Poe, Vice President of Brand Experiences for BRC Imagination Arts. "With every project we combine innovative experiential, environmental, media, interactive, and theatrical techniques to emotionally engage and immerse visitors in the brand story."
BRC is the experience design company of choice for great brands seeking to forge powerful, lasting and personal connections with consumers. The firm has designed and produced branded attractions, visitor centers, tours, and world expo pavilions for a wide range of corporate, not-for-profit, city, regional development and government clients around the world. In addition to China Mobile, China Telecom and Heineken, BRC's brand clients include Disney, the Empire State Building, Ford, General Motors, Guinness, NASA, Toshiba and Volkswagen, plus 11 national and corporate presentations at six major World's Fairs to date.
With offices in California, The Netherlands, China, and the United Kingdom, BRC has been honored with over 275 international awards for creative excellence including two Academy Award nominations, and 17 THEA Awards for Outstanding Achievement in themed entertainment. The company is currently engaged in projects in the United States, Asia, Europe, and the Middle East.
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