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Holavision® Special Effects



Holavision® is a BRC-owned technology that enhances a live stage performance with enchanting visual effects. BRC Imagination Arts is the only museum design or theme park design firm in the world that can offer clients the magic of a Holavision® Special Effects Theater. Holavision® can make images, animated characters and objects magically float within the theater, as the live storyteller appears to interact with them and control them. This special effects theater also permits the staging of other mind-bending illusions. For example, this process can make props – and even the actor on stage – dissolve slowly into thin air.

Holavision® was invented by Bob Rogers, Founder and Chief Creative Officer of BRC. It was first used in 1986 at the World Expo in Vancouver, Canada for “Spirit Lodge,” a show sponsored by General Motors that created lines over two hours long.

Three venues currently host a Holavision® theater. One is Knott’s Berry Farm, which features BRC’s “Mystery Lodge.” “Mystery Lodge” has been thrilling audiences for over 14 years.

The second Holavision® venue is “Ghosts of the Library” at the Abraham Lincoln Presidential Library and Museum in Springfield, Illinois.

The third Holavision® venue is “Animation Celebration”, at Universal Studios Japan. Using BRC’s innovative Holavision® technology, Woody Woodpecker escapes the two dimensional world of cartoons.




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