BRC Imagination Arts was hired to develop a master plan and exhibits that would transform the Adler and engage today’s diverse, media-savvy audience with story-driven experiences about the ways we explore our universe.
As a first step in the master plan, BRC designed and produced two galleries that introduce human space exploration into the museum’s mission. In the first gallery, Shoot for the Moon: A Journey with Jim Lovell, the story of America’s Gemini and Apollo space programs are told through the eyes of Astronaut Jim Lovell (of Apollo 13 fame), and features the Gemini 7 space capsule that Lovell flew with Buzz Aldrin.
A second gallery, Mission: Moon, aims to inspire the Adler Planetarium’s young visitors to play an active role in humankind’s future in space. This hands-on gallery makes the risks, rewards and exhilarating thrills of lunar exploration come alive for new generations of potential explorers.
As a first step in the master plan, BRC designed and produced two galleries that introduce human space exploration into the museum’s mission. In the first gallery, Shoot for the Moon: A Journey with Jim Lovell, the story of America’s Gemini and Apollo space programs are told through the eyes of Astronaut Jim Lovell (of Apollo 13 fame), and features the Gemini 7 space capsule that Lovell flew with Buzz Aldrin.
A second gallery, Mission: Moon, aims to inspire the Adler Planetarium’s young visitors to play an active role in humankind’s future in space. This hands-on gallery makes the risks, rewards and exhilarating thrills of lunar exploration come alive for new generations of potential explorers.