When an event only happens once every 10 years, it must be big Floriade 2012, the largest horticultural fair in the world, is no exception. BRC Imagination Arts is honored to have been entrusted by Netherlands Horticulture Council to develop the overall concept design, theme and unifying story for Floriade 2012.
Spanning well over 100 acres, BRC’s story master plan envisions Floriade 2012 as a captivating “green experience” that champions progressive, entrepreneurial horticulture as a key to improving the quality of life for people around the world. From a colorful and magical Welcome Garden, to a multi-screen media show highlighting the drama and power of the natural world, to a live spectacular that incorporate giant LED screens on the floor, walls, and ceiling, visitors to Floriade 2012 will be immersed in the underlying theme, “Nature as Theatre.” Multiple “experience zones,” touching upon a diversity of topics, such as, horticulture as a “green” engine for change, will ensure a lasting a memorable visit for everyone.
Spanning well over 100 acres, BRC’s story master plan envisions Floriade 2012 as a captivating “green experience” that champions progressive, entrepreneurial horticulture as a key to improving the quality of life for people around the world. From a colorful and magical Welcome Garden, to a multi-screen media show highlighting the drama and power of the natural world, to a live spectacular that incorporate giant LED screens on the floor, walls, and ceiling, visitors to Floriade 2012 will be immersed in the underlying theme, “Nature as Theatre.” Multiple “experience zones,” touching upon a diversity of topics, such as, horticulture as a “green” engine for change, will ensure a lasting a memorable visit for everyone.