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GM "Test Track" Pavilion, EPCOT, Assembly Experience & Driving Technologies Laboratory



BRC produced two highly immersive post-show experiences that follow the "Test Track" thrill ride in the General Motors pavilion at EPCOT. In The Assembly Experience, visitors get a captivating look at the care and quality that go into GM products. During their journey, guests travel through a re-created assembly plant simulated through the use of state-of-the-art illusion and special effects. In the Driving Technologies Laboratory, visitors explore the role of innovation in GM automotive design, as they test-drive cars of the future in a virtual reality proving ground.



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