The Guinness Storehouse has been the world’s most popular brewery tour for over a decade. However, even the best can be approved upon and Guinness realized that to stay number 1 they needed to update the Storehouse. BRC was brought in to re-imagine the Storehouse for a next generation of visitor.
BRC worked with Guinness to design an entirely new approach to the Storehouse that celebrates the heritage of Guinness and updates the content to be even more exciting to visitors. The new Storehouse will be a story-driven emotional experience that features sensory exhibits and communicates core Guinness brand values in an engaging and memorable ways. The experience will also feature a mobile overlay that will allow guests to continue their journey into the Guinness brand long after their visit.
BRC worked with Guinness to design an entirely new approach to the Storehouse that celebrates the heritage of Guinness and updates the content to be even more exciting to visitors. The new Storehouse will be a story-driven emotional experience that features sensory exhibits and communicates core Guinness brand values in an engaging and memorable ways. The experience will also feature a mobile overlay that will allow guests to continue their journey into the Guinness brand long after their visit.