Located at the World’s largest automotive plant, Hyundai’s new Visitor Center in Ulsan, Korea is an innovative Brand Experience that celebrates the emotional connection between car and driver.
Guests will enter through “The Cloud Concourse,” an open dreamlike space that evokes a highway extending through the clouds. Beautiful cloud-like structures house galleries, shows and exhibits that communicate the core values of Hyundai. Smaller clouds suspended throughout the space are projected on with media and reveal real Hyundai automobiles suspended inside of them.
The immersive and entertaining experience includes, Ride The Wind, a unique Holavision™ Show where Hyundai design philosophy comes vividly to life in the world’s most incredible wind tunnel. The wind tunnel features 3D smoke that forms shapes from nature that inspire Hyundai design. During the show we discover how Hyundai designers use these inspirations to build cars that allow drivers to “ride on the wind.”
In the Factory to Family immersive 3D motion-base ride guests play the part of a Hyundai car as it is designed, assembled and finally delivered to a very happy family. This ride gives guests an incredible view of Hyundai’s exacting assembly process from the perspective of the car and features the skilled workers that turn the designer’s vision into reality. The ride tilts, rises, drops and shakes as HD media is projected on three walls and the ceiling, giving guests an exciting perspective of life inside a Hyundai plant. The ride ends with an action-packed drive through sand dunes and mountains that demonstrates Hyundai’s commitment to performance.
The Progressive Motion gallery displays the innovative elements that make up Hyundai engines in massive scale to demonstrate and highlight their intricate and meticulous design. The gallery features an enormous Hyundai Gamma Engine that guests can walk through.
The Test Track Café allows guests to get behind the wheel of a Hyundai in high-tech driving simulators. These one-of-a-kind simulators are connected to high speed, remote controlled, scaled Hyundai cars that race around the perimeter of the café! A camera on each of the remote controlled cars allows guests in the simulators to see the “view” from their remote controlled car in their windshield monitor.
Beautiful, inspiring and engaging, the new Hyundai Visitor Center represents the spirit of Hyundai Motor Company – a company that is ever evolving and reaching new heights in order to create cars that are designed for life in motion.
Guests will enter through “The Cloud Concourse,” an open dreamlike space that evokes a highway extending through the clouds. Beautiful cloud-like structures house galleries, shows and exhibits that communicate the core values of Hyundai. Smaller clouds suspended throughout the space are projected on with media and reveal real Hyundai automobiles suspended inside of them.
The immersive and entertaining experience includes, Ride The Wind, a unique Holavision™ Show where Hyundai design philosophy comes vividly to life in the world’s most incredible wind tunnel. The wind tunnel features 3D smoke that forms shapes from nature that inspire Hyundai design. During the show we discover how Hyundai designers use these inspirations to build cars that allow drivers to “ride on the wind.”
In the Factory to Family immersive 3D motion-base ride guests play the part of a Hyundai car as it is designed, assembled and finally delivered to a very happy family. This ride gives guests an incredible view of Hyundai’s exacting assembly process from the perspective of the car and features the skilled workers that turn the designer’s vision into reality. The ride tilts, rises, drops and shakes as HD media is projected on three walls and the ceiling, giving guests an exciting perspective of life inside a Hyundai plant. The ride ends with an action-packed drive through sand dunes and mountains that demonstrates Hyundai’s commitment to performance.
The Progressive Motion gallery displays the innovative elements that make up Hyundai engines in massive scale to demonstrate and highlight their intricate and meticulous design. The gallery features an enormous Hyundai Gamma Engine that guests can walk through.
The Test Track Café allows guests to get behind the wheel of a Hyundai in high-tech driving simulators. These one-of-a-kind simulators are connected to high speed, remote controlled, scaled Hyundai cars that race around the perimeter of the café! A camera on each of the remote controlled cars allows guests in the simulators to see the “view” from their remote controlled car in their windshield monitor.
Beautiful, inspiring and engaging, the new Hyundai Visitor Center represents the spirit of Hyundai Motor Company – a company that is ever evolving and reaching new heights in order to create cars that are designed for life in motion.