World Expos are about progress, and progress begins with optimistic dreams of a better world. That’s why the Information and Communications Pavilion at Expo 2010 Shanghai captured the hearts and imagination of Expo visitors from China and around the world.
BRC worked closely with China Mobile and China Telecom, to create and produce a story that reflected the myths, culture, future, and dreams of the Chinese people. The result was a pavilion that gave guests the opportunity to envision a world where nature, people and machines communicate effortlessly in a truly connected world.
With the use of a unique BRC designed and manufactured Mobile Device, each of the three million visitors to the Information and Communications Pavilion became part of the incredible, multi-sensory adventure. This award-winning device allowed guests to record their dreams for the future and engage one-on-one with the shows and exhibits. After their visit, guests could retrieve their dreams and experiences by logging onto the pavilion’s website. The ICT Mobile Device was a breakthrough application of mass customization in exhibit design.
BRC worked closely with China Mobile and China Telecom, to create and produce a story that reflected the myths, culture, future, and dreams of the Chinese people. The result was a pavilion that gave guests the opportunity to envision a world where nature, people and machines communicate effortlessly in a truly connected world.
With the use of a unique BRC designed and manufactured Mobile Device, each of the three million visitors to the Information and Communications Pavilion became part of the incredible, multi-sensory adventure. This award-winning device allowed guests to record their dreams for the future and engage one-on-one with the shows and exhibits. After their visit, guests could retrieve their dreams and experiences by logging onto the pavilion’s website. The ICT Mobile Device was a breakthrough application of mass customization in exhibit design.