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Universal Studios Japan, Steven Spielberg’s Motion Picture Magic™



BRC Imagination Arts, in collaboration with Universal Creative, conceptualized and produced this heartfelt tribute to the Universal Studios brand and the magic of
motion pictures.

Steven Spielberg’s Motion Picture Magic™ is a heartfelt tribute to the Universal Studios brand and the magic of motion pictures. Viewers enter into a 1920s-style movie theater for a celebration of motion picture storytelling hosted by the one of the world’s greatest directors, Steven Spielberg. The show consists of a montage of classic scenes from famous Universal productions, and it invites viewers to explore humankind’s deep emotional connection to stories and characters that have shaped our lives and our century. During the show, the theater transforms into a multi-screen presentation, and, as the show finishes, the main screen turns into a real set that lets the audience step into the pictures themselves.

Ultimately, Motion Picture Magic™ reminds everyone that the true magic of the movies is what happens in the hearts of the audience.



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