No project better demonstrates BRC’s storytelling ability than the Apollo/Saturn V Center, a centerpiece of NASA’s Kennedy Space Center Visitor Complex. The climax of this story is an authentic Saturn V rocket—the world’s largest indoor artifact, and symbol of what many consider the most ambitious, inspiring and triumphant quests in the history of humankind—the Apollo 11 moon landing.
The Saturn V rocket was rusting outdoors, deteriorating through neglect before BRC suggested making it the focus of this attraction by bringing it indoors and preserving it for generations to follow. To reveal the full value of NASA’s Apollo Space Program, BRC conceptualized, designed and produced a 100,000-square-foot center that features two dramatic “you-are-there” theatrical presentations. Guests relive the dramatic launch of Apollo 8—the first manned mission to orbit the Moon—and the triumphant touchdown of Apollo 11 followed by Neil Armstrong’s first steps on the lunar surface.
This remarkable project was built without any US taxpayer funds, returned an operating profit in all of its first ten years of operation, and paid back its capital costs years ahead of schedule.
The Saturn V rocket was rusting outdoors, deteriorating through neglect before BRC suggested making it the focus of this attraction by bringing it indoors and preserving it for generations to follow. To reveal the full value of NASA’s Apollo Space Program, BRC conceptualized, designed and produced a 100,000-square-foot center that features two dramatic “you-are-there” theatrical presentations. Guests relive the dramatic launch of Apollo 8—the first manned mission to orbit the Moon—and the triumphant touchdown of Apollo 11 followed by Neil Armstrong’s first steps on the lunar surface.
This remarkable project was built without any US taxpayer funds, returned an operating profit in all of its first ten years of operation, and paid back its capital costs years ahead of schedule.