BRC Book Club: October 2024
The October 2024 BRC Book Club is here. Here's what the team was reading this month, in their own words.
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Masters of Storytelling: Krista Berger
In this episode of Masters of Storytelling, Maya talks to Krista Berger, Global head of Dolls at Mattel about the importance of play, localizing global brands, and the careful listening required to sustain a brand as iconic as Barbie.
Masters of Storytelling: Ryan Patel
In this episode of Masters of Storytelling, Maya talks to Ryan about the building and leading teams, the careful work of scaling businesses, the art of telling stories that resonate, and how to be yourself in the face of bygone corporate expectations.
BRC Book Club: July 2024
The July 2024 BRC Book Club is here. Here's what the team was reading this month, in their own words.
How to Tell a Sports Story
In this Masters of Storytelling Mini Series, Maya talks to BRC Leadership about the power of sports stories, why we tell them, and the technical, creative, and production innovation that has to come together in order to celebrate and create new fans.
Masters of Storytelling: Joe Pine
In this episode of Masters of Storytelling, Maya talks to Joe about the art of packaging ideas, the difference between fake and faux, and why if you treat your customers like the individuals that they are they will be your customers forever.
Masters of Storytelling: Victoria Taylor
In EP7 of Masters of Storytelling, Maya talks to Phillip Boutté Jr. about Phil about costume and character design, and how his experience as a child actor influenced his purpose today.
U.S. Department of State Reveals Pavilion Design for World Expo 2025 Osaka
The Department of State is pleased to announce the selection of ES Global—in partnership with Trahan Architects and BRC Imagination Arts—to design and construct the USA Pavilion at Expo 2025 Osaka.
Deep Research: The Benefits of a Scholarly Approach
Research is crucial to strong spatial storytelling. Whether developing a cultural center or a brand home, two types of research are useful in this work: strategic research and deep research.
BRC’s Work on Stadium and Arena Tours Featured in Sports Business Journal
With new investment and tech, stadium and arena tours like Climate Pledge are legit businesses on their own.
Masters of Storytelling: Joe Rohde
In this episode of Masters of Storytelling, Maya talks to Joe Rohde, former Disney Imagineer, about narrative placemaking, deep research, and the public responsibility of the storyteller.
Swiss Army Knives: Placemaking and Story with Anthony Onibon
A Senior Spatial Designer and BRC Swiss Army Knife, Anthony Onibon is a collaborative problem solver who embodies qualities we consider indispensable.
Masters of Storytelling: A New Podcast from BRC
BRC is pleased to present Masters of Storytelling, a new podcast about the legendary people, ideas, and strategies that have redefined how we think about storytelling, across every medium: from books to the board room, film to physical spaces.
From Sports Business Journal: Tours Of Allegiant Stadium Helping Raiders Grow Revenue — And Fan Base
The Raiders and BRC created a tour that appeals to Raider Nation and creates new loyalists through an immersive experience that uses the facility as a backdrop to share the team’s storied history.
Recent
Flagships and Brand Homes: The Difference and Why It Matters
What’s the difference between a brand home and a flagship? It’s true that they both serve as significant emotional touch points for a company's brand story, identity, and customer engagement, but they have distinct purposes and functions.
Climate Pledge Arena and the Case for Cultural Optimism
Climate Pledge Arena shows the world what cultural optimists can achieve. Now, nobody has to wonder if creating a clean, green, sustainable sports arena is possible.
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We’ve moved!!
To support continued growth, BRC has moved headquarters for the first time in over 20 years. The good news: We're still in Burbank!
Masters of Storytelling: Phillip Boutté Jr.
In EP7 of Masters of Storytelling, Maya talks to Phillip Boutté Jr. about Phil about costume and character design, and how his experience as a child actor influenced his purpose today.