EXPO 2010 Shanghai: USA Pavilion

The USA Pavilion for Shanghai Expo 2010 created an emotional sensory experience that felt personal to each of the pavilion’s 7.4 million guests. It celebrated optimism, innovation, and collaboration, inspiring guests to envision how we can transform the world for the better.

PROJECT HIGHLIGHTS
• 7.36 million visitors in a 6-month period
• 95% Guest Experience Satisfaction score
• Integration of 45 Pavilion sponsors
• Over 1,000 cultural performances and events

AWARDS
• Shanghai Expo Bureau Award for Operational Excellence
• Gold Standard Award for Country or Trade Promotion
• PRO AV Magazine Spotlight Award for Best Show A/V