Christian Lachel Featured In Beverage Industry Magazine

ECommerce drives triple-digit growth in alcohol sales

Since mid-March, California, New York, Illinois and at least 316 million people in around 42 states, the District of Columbia and Puerto Rico, have been sheltering in place to flatten the curve and control the spread of the highly contagious virus.

Christian Lachel, executive creative director and vice president at BRC Imagination Arts, Burbank, Calif., notes the “tough time” for the industry as a whole, “especially for places that depend on crowds and people gathering.”

“The impacts are wide and varied, but the biggest is unemployment and business health.” Lachel says. “While some businesses are successfully finding creative and entrepreneurial ways to pivot and pull through, others won’t have the resources or timeline to recover. Unfortunately, that means many good and passionate people will need help.”