Global Experiential Agency BRC Imagination Arts Appoints Christian Lachel As Chief Creative Officer

BRC Imagination Arts (BRC), a global strategy, design and production agency, has appointed Christian Lachel as its Chief Creative Officer. Previously Vice President and Executive Creative Director, Lachel first joined BRC in 1997 and has had an outsized role guiding the company during a period of rapid worldwide growth. BRC is currently developing immersive brand experiences, tours, cultural and heritage attractions, and strategic master plans for clients including Diageo, The Las Vegas Raiders, Horse Soldier Bourbon, Ravinia Festival, and The Henry Ford Museum of American Innovation, among others.

In his expanded role, Lachel will continue to lead BRC’s creative practice, grow BRC’s global portfolio, and will double down on his work as an industry thought leader and efforts to coach, mentor and cultivate future talent in entertainment, tourism and experience design industries.

Lachel assumes the new CCO role from BRC founder and industry icon, Bob Rogers.

“We’re in the midst of an exciting period of growth at BRC and I couldn’t think of anyone better than Christian to take the creative helm,” says Rogers. “I have known Christian for over 23 years and he never fails to impress me with his energy, creative vision, leadership, and pure ambition. We’re lucky to work with some of the world’s most exciting brands and cultural institutions, and Christian consistently delivers projects that transcend the status quo. There is no doubt in my mind: The company’s best work is ahead of us.”